Knowing Cross Brand Activation’s

Knowing what cross-brand activation’s to attach your brand too is not rocket science. All you need to do is know your buyer. If you know details about your buyers you can always choose a successful cross-brand activation that brings in results. Here are an example of picking a Cross Brand Activation that can work for you.

What is Cross Brand Activation

Cross Brand Activations (CBA) are groups and or events that are not your traditional Digital or Outdoor method of branding. CBA’s is focused on engaging with your buyer to receive an immediate response.  

Example

If your buyers have meetings on the green. Your services and products need to be on the green. So attaching your brand to similar activities will give you an opportunity that can include; using your products, presenting more information about your services, and setting up strategic partnerships for future projects.

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